industry - apparel
Jimmy Jazz is dedicated to providing its customers premier lifestyle, streetwear, and footwear through a streamlined shopping experience. Knowing that the bar to meet customer expectations is getting higher and higher, the retailer decided to partner with our optimization team at Blue Acorn and leverage our access to Dynamic Yield to create personalized experiences, make site enhancements, and improve UX and design.
Jimmy Jazz has specific features it plans to roll out, such as new payment methods, header navigation redesign, wishlist functionality, but wants to use user testing for validation. For example, Blue Acorn used Dynamic Yield’s A/B test functionality to experiment a duplicate Checkout Now CTA on the mobile cart—a common trend in mobile cart experiences.
The optimization team hypothesized that by placing a "Checkout Now" CTA above the product information and underneath the “Your Cart” heading, Jimmy Jazz would see more users reaching the checkout page as well as a lift in conversion rate. The test ran as a 50/50 split between users who saw the control and those who saw the new variation.
The duplicated Checkout Now CTA proved to be successful. The new variation saw a 2% increase in users reaching the checkout page and a 3.1% increase in conversion rate. By duplicating the checkout button and eliminating the need to scroll down to begin the checkout process, the user saves a few seconds searching for the next step or second-guessing their purchase decision.
Without Blue Acorn’s insight and ability to test with Dynamic Yield, Jimmy Jazz would be deploying new features without knowing if and how it improved sales and ultimately ROI. Moving forward, Jimmy Jazz and Blue Acorn plan to explore hyper-targeting and personalized promotional campaigns in order to meet their customers’ high expectations.
Recommended Products Test
Jimmy Jazz offers an array of products and brands including Nike, Jordan, Adidas, Polo Footwear, Levi’s, and Decibel. However, while the site showcased products on the homepage, there wasn’t a section for personalized, recommended products. Jimmy Jazz and our Blue Acorn iCi team knew they needed to add a recommended products section, but wanted to validate the new feature before launching to 100% of users. We used Dynamic Yield’s user-affinity strategy to provide hyper-relevant and personalized product recommendations. Knowing that return users convert at a higher rate than new users, Blue Acorn’s optimization team tested the new user-affinity strategy. Compared to returning users who did not see the product recommendations we saw an 8% uplift in conversion rate.
Brand Content Engagement
Ingredients Content Engagement
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