Jan 11 2009

eCommerce Success Story: Safe Pet Products

success story safe pet products

SafePetProducts.com is an online retailer of pet products that focus on safety, and humane solutions for animals.  They approached Blue Acorn in September of 2008 in search of a partner that could help them migrate their existing eCommerce website onto the Magento Commerce platform, help them define a new brand, and improve their organic search ranking.

We put together a creative design that focused on the animals and created an intuitive user interface that eliminated friction in the shopping  process.  What resulted was a Magento website that fostered sales in a competitive market.  To date, SafePetProducts.com boasts a conversion rate well above average (4.5%) coupled with extremely low bounce and exit rates.  All signs that the customers are comfortable with the brand, enjoy the products, and find the website easy to use and shop.

eCommerce Services

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Kevin Eichelberger

Founder & CEO

Founded in 2008, Blue Acorn is the product of Kevin’s great passion and knowledge of all things eCommerce. Kevin’s data-driven approach has culminated in a strong, growing business that’s success is closely tied to the success of its clients. When he’s not immersing himself in eCommerce, Kevin works toward expanding Charleston’s tech community by serving as a board member for the Charleston Digital Corridor Foundation, and is also a mentor and advisor to several startups. A business-savvy technologist, you can find Kevin evangelizing about data, optimization and eCommerce.

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