Mar 11 2009

eCommerce Success Story: Tres Amigos

Tres Amigos World Imports Tres Amigos World Imports is a multi-channel retailer of Mexican and Rustic Furniture and Accessories.  They came to Blue Acorn in mid 2008 with the desire to improve the sales of their BV Commerce website.   Previous to contacting us, they had been working with a provider that had handled their needs adequately, but just weren’t able to deliver the results that Tres Amigos desired.  Keith Kramer, President at Tres Amigos, was looking for an eCommerce partner that had the expertise, and the desire to work with them on growing the revenue generated from the website.
Having already worked with three other marketing and development groups we knew the importance of experience. We did not have the time or resources to waste on yet another “learning curve”. Blue Acorn was well versed with the BV software and equally important already had the SEO background we required to “hit the ground running!”Keith Kramer – President, Tres Amigos

Blue Acorn and Tres Amigos set course to develop and execute a plan for growth.  And by combining their knowledge and skillsets, they launched the newly improved website in July of 2008.  Almost immediately, the impact was felt.

Kevin, owner of Blue Acorn, insisted that the ground work was done right the first time. We whined about the initial time and participation it took, for everyone, to get the foundation laid correctly but once it was done the new sales quickly shut us up!Keith Kramer – President, Tres Amigos

To date, Blue Acorn has continued in growing the revenue generated from Tres Amgios through design, custom development, SEO, Conversion Optimization, Video, and eMail Marketing to the point that we continue to realize almost 100% gains over the previous year.  Through our continued cooperation, Blue Acorn and Tres Amigos strive to continue that growth trend despite the current macro-economic climate.  So what’s next for Tres Amigos?  An even better design based on a re-architecture, more incorporation of product videos, and enhanced features to BV Commerce to enable a better shopping experience for their users.  When asked about how successful this partnership has been for Tres Amigos, Keith had this to say

Blue Acorn started off as a necessary business service. We knew that we were not going to reach our potential without an e-commerce expert. We needed someone who understood the whole picture not just part of it. Designing a website without SEO comprehension is a waste of time. SEO comprehension without e-commerce marketing savvy will not maximize your potential. Blue Acorn has all the pieces and has helped us put it together. It’s a work in progress that requires change as the market demands. Blue Acorn is now our internet “partner”.Keith Kramer – President, Tres Amigos
We’ve enjoyed working with Tres Amigos, value their business as a client, and look forward to continued growth with them going forward.

eCommerce Services

Kevin Eichelberger

Founder & CEO

Founded in 2008, Blue Acorn is the product of Kevin’s great passion and knowledge of all things eCommerce. Kevin’s data-driven approach has culminated in a strong, growing business that’s success is closely tied to the success of its clients. When he’s not immersing himself in eCommerce, Kevin works toward expanding Charleston’s tech community by serving as a board member for the Charleston Digital Corridor Foundation, and is also a mentor and advisor to several startups. A business-savvy technologist, you can find Kevin evangelizing about data, optimization and eCommerce.

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