Aug 26 2014

Reaching Statistical Significance

When a test disproves your hypothesis, it can be disappointing. While you learn something about your customers, you don’t get the thrill of the win. Still, losing is not nearly as disappointing as a test that never ends. So why do some tests reach statistical significance quickly and some never get valid results?

read more
Jan 06 2014

2013 in Review

Last year was a big year for Blue Acorn. We celebrated our fifth anniversary, we doubled in size, and we broke ground on a new office. We also expanded our optimization services and created tons of new revenue for clients with conversion testing. Not to mention, we had fun while we did it.

read more
May 03 2013

iFive:K 2013

The iFive:K is an evening race through the historic streets of Charleston, sponsored by Charleston Digital Corridor and Comcast Business Class. The race, which brings together Charleston’s knowledge-based business community for an evening of spirited competition, has seen massive growth since it began- from 250 registrants in 2007 to 800 this year.

read more
Dec 11 2012

Blue Acorn Launches Multi-Store Setup for Chesapeake Fine Food Group

Based in Baltimore, MD, Chesapeake Fine Food Group has been sending freshly prepared fine foods throughout the country for years through three different brands: Mackenzie Limited, Chesapeake Bay Crab Cakes & More, and Impromptu Gourmet. Have you ever wanted 20 layers of raspberry chocolate crepes, but had no idea where to find such a thing?… Read more »

read more