Aug 24 2017
ecom-busters

Ecommerce Myth Busters: Platform Cutovers Are Risky and Terrifying

Every day, in pursuit of more online revenue and simpler processes, brands begin the labor-intensive process of a cut-over. In doing so, they not only invest time and money, they risk everything they’ve built. We’ve all heard post-cutover horror stories about reduced traffic, slumping conversions on formerly high-performing pages, and loyal shoppers who struggle with… Read more »

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