Nov 18 2015
Insect Lore

Original Butterflies-by-Mail Company Celebrates Launch by Giving Back

Insect Lore was founded on one man’s belief that every child should have the opportunity to witness the miraculous transformation of caterpillars to butterflies. Since its inception in 1969, the company has shipped more than 50 million caterpillars across the United States. In 1999, Insect Lore’s Painted Lady Butterflies even journeyed into space on the Space Shuttle Columbia.

After learning about the Carolina Youth Development Center (CYDC) from Blue Acorn, Insect Lore marked the launch of its new eCommerce site by donating 30 of its signature Butterfly Garden Kits to the children at CYDC. Blue Acorn presented the kits during a field day which also included a bounce house, field truck, face painting and plenty of games. The butterfly gardens educated the youth that were in the care of CYDC during their summer vacation. A home for neglected and abused children, CYDC provides a stable and nurturing environment for youth in need.

Field Day at CYDC

“Blue Acorn was a great fit for us not only because of their extensive Magento development expertise, but also because of their creativity and energy,” said Anita Veldboom, vice president of digital and social media marketing at Insect Lore. “As we looked for a long-term partner, it was important to find an agency that understood the educational and emotional value of our product and would build an innovative experience to match.”

Blue Acorn built several custom functionalities to fulfill Insect Lore’s unique requirements. A travel conditions feature provides alerts about when it is safe to ship critters, gently steering customers toward overnight shipping. On Insect Lore’s homepage, a “butterfly stories” feature automatically pulls user-generated content from Instagram, Facebook, Pinterest and Twitter, which then await admin approval. Videos embedded in the headers showcase the interactive nature of Insect Lore’s products.

Insect Lore’s top-notch customer service is enhanced with Olark’s live chat feature, and AddShoppers provides an easy and effective way for customers to share their experiences. For hosting, the company selected the reliability of Rackspace. The redesigned Magento Enterprise Edition eCommerce site is vibrant and engaging, much like Insect Lore’s famed Painted Lady butterflies.

Check out Insect Lore’s site tour video below.

Bethany Kelley

After joining Blue Acorn's marketing team in 2014, Bethany jumped headfirst into the eCommerce world. Since then, she's focused on sharing Blue Acorn's achievements and client successes with the masses through social media, blogs, and press coverage.

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