Jun 09 2017
Jet at IRCE on Shoppers actions

Unpredictability: Don’t Count on Shoppers Using Your Site or App the Way You Expect

Ben Babcock, Director of Research at Jet.com, has a long history in the retail space and provided some examples of how to use the discusses technology in the real world. Before Jet, he was conducting research and customer insight programs at Microsoft and Amazon.If you don’t know Jet, it’s a online marketing place where prices… Read more »

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Jun 08 2017
analytics data science

IRCE: How Data Science Drives Personalization, Profit, and Innovation

Mike Zhang is the VP of Ecommerce, Digital Marketing, and Innovation at Land’s End. It’s not uncommon to misunderstand or overanalyze an ecommerce term, and Zhang provided attendees with a solid intro course on data science, including some useful definitions. Data analytics – Analyzing data using math and statistics. A lot of people think this… Read more »

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Jun 06 2017
future of ecommerce 5 years

Future of Ecommerce: How Technology Will Change in 5 Years

In the past 5 years, a great deal of new technology has emerged, but how much of that will truly be adopted by the industry through 2022? Many brands are resistant to change, especially when it could impact revenue, conversions, or otherwise alienate customers; however, some signs indicate what will likely normalize over the next… Read more »

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May 25 2017

Recapping Salesforce XChange 2017

What a conference! I successfully navigated my first Salesforce XChange experience. After many hours of standing and sitting through keynotes, talking with other partners and retailers, and exploring Las Vegas, I am back in reality in Charleston with all sorts of ideas, new memories, and a lighter wallet. The Community at Xchange As a front-end… Read more »

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