Feb 11 2009

eCommerce is NOT Microwavable!

We live in an instant gratification society, much to the detriment of processes that actually involve this little thing called time. Now don’t get me wrong. I’m a fan of quick-and-easy, as long as it won’t affect results. But some things take time. And at the top of the list is this: eCommerce. During my… Read more »

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Dec 22 2008

Email Marketing Case Study: Running a Successful Confirmed Opt-In Campaign

One of our clients, Design A Mosaic (DM), wanted to start up its email marketing with postcard style promotional emails (about six a year) to communicate specials, discounts, and other product news to their customer base. As we discussed in an earlier blog post, email marketing is especially important to eCommerce sites, and one of… Read more »

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Nov 12 2008

Tips for Boosting Average Order Size

In today’s tough economy, no business is immune to the nationwide belt-tightening efforts. Penny-pinching consumers are spending less and saving more, resulting in sagging sales for eCommerce stores, especially those that peddle non-essential goods and services. Until things improve on the financial horizon, online sellers may need to shift their marketing focus. While it may… Read more »

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