Jun 20 2017
LL Bean Future of Ecommerce Mid-Size Retailers

Future of Ecommerce: How Mid-Size Retailers May Change by 2022

Technology plays a primary role in how retail and ecommerce function today. What once took up excess time for consumers to travel to a store, navigate aisles, and compare item-by-item based on what is on a package has been replaced by a few Google searches and reading aggregated reviews. Now that emerging technology like virtual… Read more »

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Jun 11 2017
Analytics IRCE

Data You Can Use: Analytics for the C-Suite

Most enterprise businesses have no single source of truth for marketing. Executives rely on a different set of reports than their teams (BI, DataMart, financial reporting). For every great business intelligence system, there’s an executive team that doesn’t use it because that system isn’t accurate, aligned, and/or readily available. Blake Harrison is Senior Director, Digital… Read more »

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Jun 09 2017
Jet at IRCE on Shoppers actions

Unpredictability: Don’t Count on Shoppers Using Your Site or App the Way You Expect

Ben Babcock, Director of Research at Jet.com, has a long history in the retail space and provided some examples of how to use the discusses technology in the real world. Before Jet, he was conducting research and customer insight programs at Microsoft and Amazon.If you don’t know Jet, it’s a online marketing place where prices… Read more »

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Jun 08 2017
analytics data science

IRCE: How Data Science Drives Personalization, Profit, and Innovation

Mike Zhang is the VP of Ecommerce, Digital Marketing, and Innovation at Land’s End. It’s not uncommon to misunderstand or overanalyze an ecommerce term, and Zhang provided attendees with a solid intro course on data science, including some useful definitions. Data analytics – Analyzing data using math and statistics. A lot of people think this… Read more »

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Jun 06 2017
future of ecommerce 5 years

Future of Ecommerce: How Technology Will Change in 5 Years

In the past 5 years, a great deal of new technology has emerged, but how much of that will truly be adopted by the industry through 2022? Many brands are resistant to change, especially when it could impact revenue, conversions, or otherwise alienate customers; however, some signs indicate what will likely normalize over the next… Read more »

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