industry - cookware
Le Creuset cookware earned a special place in the lives and memories of cooks around the world. Since that time, modern cuisine has continued to evolve and so has Le Creuset, but the moments we share together in the kitchen and at the table are still the ones we treasure most. Ninety years later, cooking continues to be at the heart of our celebrations—just as it has for generations.
Le Creuset, a ninety-year-old company, came to Blue Acorn with a number of key challenges that given the right solutions could be changed into huge opportunities. While Le Creuset had concise revenue goals, there was uncertainty in the balance between branding and selling. Blue Acorn believed that an exceptional online experience would enable them to maintain loyal customers while still generating increase in revenue. Le Creuset yearned for a site that reflected the beauty and excellence of their products. However, this raised some concerns about the difficulty of managing the site and adding new content such as recipes or trending topics.
Blue Acorn helped rebrand their online shopping experience by integrating a modern, intuitive eCommerce site with the company’s respect for tradition and authenticity. Blue Acorn identified the opportunity to complement Le Creuset’s strong product focus with a storytelling mindset that would incorporate the human characteristic behind each product. Our designers created a beautiful site inspired by the Bauhaus movement and combined an asymmetrical grid system which allowed Le Creuset’s team to easily update and manage content. By creating a responsive site, customers encounter the same shopping experience regardless of their choice of device.
Blue Acorn’s redesign created a rounded cooking experience that appeals to the emotionally-guided customers by making Le Creuset an accessible source for cooking tips, recipes, and profiles of top chefs.
yoy online revenue growth
issues during black friday
There’s no reason to hire us to reinvent the wheel. Our partners make it possible for you to access features and functionality that would otherwise cost you more than a private jet.
- Magento Enterprise as their eCommerce platform
- AddShoppers for social sharing and onsite marketing
- Avalara for tax automation
- Listrak as their ESP
- PowerReviews for customers to provide feedback
- Swiftype for site search
award - Muse Gold Winner
Le Creuset was the 2016 recipient of the Best Web Design award at Magento Imagine. The awards honor the platform's top sites and the partners responsible for them each year.
Le Creuset cookware earned a special place in the lives and memories of cooks around the world. Since that time, modern cuisine has continued to evolve and so has Le Creuset, but the moments we share together in the kitchen and at the table are still the ones we treasure most. Ninety years later, cooking... Read more »