industry - furniture
Mitchell Gold + Bob Williams

The brand began in 1989 with the seed of an idea: comfort for all. Co-founders Mitchell Gold and Bob Williams are considered the masters of modern home furnishings. Together, they strategize with their in-house design team with the guiding principle of producing only furnishings they would want in their own homes.

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THE SITUATION

The company’s ecommerce site was lagging behind their high-end, in-store experience. Blue Acorn partnered with Mitchell Gold + Bob Williams to design and implement a new site on Salesforce Commerce Cloud that would empower each store with a tool to enhance the sales experience; to help customers better understand the size, shape and quality of the products; and to showcase the company’s appreciation for love and passion in design.

THE SOLUTION

Blue Acorn and Mitchell Gold + Bob Williams collaborated to develop a design that fulfilled a mutual vision and pushed the boundaries of innovation on Salesforce Commerce Cloud. Developers from Blue Acorn created an interactive catalog that merges the in-store and online buying experiences and appeals to the company’s three user groups: individual customers, interior designers, and the in-store sales teams.

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PARTNERS

There’s no reason to hire us to reinvent the wheel. Our partners make it possible for you to access features and functionality that would otherwise cost you more than a private jet.

  • Salesforce Commerce Cloud as their eCommerce platform