Scout

SCOUT, headquartered in Georgetown, offers a line of tote bags that blend fashion and function at a better price than its high-fashion counterparts. Since its founding in the early 2000’s. the SCOUT collection has grown to include accessories, coolers, storage, and rugs. The products are available direct to consumer online and through hundreds of retailers who can buy through SCOUT’s online B2B storefront.

revenue

+92%

conversion rate

+79%

We have your solution?

THE SITUATION

The fashion and lifestyle bags, bins, insulated totes, and travel accessories of SCOUT are currently sold in over 1,700 independent retail stores nationwide. To meet expected growth, they needed a more stable and scalable eCommerce platform, one that could meet the needs of their B2C and B2B channels. They also wanted a long-term partner who could create a look and feel that represented the SCOUT brand and increase their conversions and revenue each year.

THE SOLUTION

Both B2C and B2B customers can now shop SCOUT like never before. The improved user experience is based on a thorough Shopper Experience Analysis. Blue Acorn looked at the site’s analytics, conducted a mini-usability study with live users, and performed cross-browser testing all the way down to the code level. Every aspect of the shopping funnel was evaluated, graded, and presented to the SCOUT team with our recommendations before we began design.

PLATFORMS
&
PARTNERS

There’s no reason to hire us to reinvent the wheel. Our partners make it possible for you to access features and functionality that would otherwise cost you more than a private jet.

  • Magento Enterprise as their ecommerce platform
  • Oracle + Bronto as their ESP
  • Netsuite for ERP
  • Lumiary for customer intelligence
  • Sweet Tooth for a loyalty rewards program