industry - toys & fashion
The Vermont Teddy Bear company is the largest handcrafter of teddy bears in North America. They lovingly design, stuff and stitch every one of their customizable bears in Vermont. The company, which specializes in gifting, also owns and operates PajamaJeans.com and PajamaGram.com. Many items are sold across the sites, making it a convenient destination for major holiday shopping and for all the celebrations in between.
When the portfolio of sites began experiencing severe performance issues and usability problems, The Vermont Teddy Bear Company seized the opportunity to reimagine its ecommerce experience, beginning with Blue Acorn and Magento Enterprise Edition. The company employs a common team that manages all of the sites (each with its own, unique code base), a task that was increasing in technical difficulty as the sites became more outdated.
Magento’s multi-store functionality provided an ideal solution for Vermont Teddy Bear: a common code base that empowers non-technical employees to easily manage the storefronts. To provide a cost-effective solution, Blue Acorn built out a common foundational theme that contains around 60 percent of the code, then customized the final 40 percent for each brand.
Personalized Gifting Experience
From teddy bears for any occasion to pajamas for the entire family both sites are designed to create an engaging gifting experience. A custom-developed module allows shoppers to customize a product and then select add-on items all on one page. Icons provide an intuitive method to quickly create a unique, heartfelt gift. Then, the updated checkout page displays all of a product’s unique customizations as one line item.
sites sharing a code base
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