Jun 09 2017
Jet at IRCE on Shoppers actions

Unpredictability: Don’t Count on Shoppers Using Your Site or App the Way You Expect

Ben Babcock, Director of Research at Jet.com, has a long history in the retail space and provided some examples of how to use the discusses technology in the real world. Before Jet, he was conducting research and customer insight programs at Microsoft and Amazon.If you don’t know Jet, it’s a online marketing place where prices… Read more »

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Jun 08 2017
analytics data science

IRCE: How Data Science Drives Personalization, Profit, and Innovation

Mike Zhang is the VP of Ecommerce, Digital Marketing, and Innovation at Land’s End. It’s not uncommon to misunderstand or overanalyze an ecommerce term, and Zhang provided attendees with a solid intro course on data science, including some useful definitions. Data analytics – Analyzing data using math and statistics. A lot of people think this… Read more »

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Mar 23 2017

Shoptalk 2017 Recap: Day Two

Happy birthday to Blue Acorn’s CEO, who’s aging-up celebration I partially hold responsible for the tardiness of this report, although I won’t delay you any further. Here are the CliffsNotes of my favorite sessions from the second day of Shoptalk. Build Loyal Communities “Loyalty” is not the buzz this year at Shoptalk, but the brands… Read more »

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Mar 20 2017

Shoptalk 2017 Recap: Day One

Vegas has extended it’s golden hand out to the ecommerce community this week. To remind us we’re in Vegas, the exhibition hall is filled with jugglers in leotards on watercolor spheres and ribbon-climbing acrobats who dangle above the Blue Acorn booth. While I would love to recap the hilarious matching outfits of said jugglers and… Read more »

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