Mar 19 2019

Ecommerce Personalization Tips from Overstock, Cosabella, and Trade Coffee: ShopTalk ’19

In the past, a brand’s ecommerce strategies required a tradeoff between mass reach and a focus on customer segmentation. Luckily, advances in content management and digital marketing technologies have eliminated the need for a tradeoff between precision and reach. Personalizing the user experience across the entire customer journey demands the mastering of data collection to… Read more »

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Mar 18 2019

Fresh Perspectives on Today’s Consumer from Leading Research Firms: Shoptalk ’19

Today’s consumer: they want it and they want it now. But what is “it?” And how do they want it? Ken Cassar, Principal Analyst and VP at Rakuten Intelligence, Piers Fawkes, Founder of PSFK, and Mark Berry, EVP, US at Ipsos Marketing share their latest consumer insights, from delivery and store experience to touchpoint strategies…. Read more »

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Mar 13 2019

How to Reach Millennials and Gen Z: ShopTalk ’19

The youngest millennial is entering college, with the oldest nearing 40 years old. They spend less time watching TV and more time on YouTube, they prefer blogs over magazines, and of course, they’re savvy social media users. Most importantly, they’re in their prime spending years—making them a prime mark for bands and retailers. However, millennials… Read more »

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Mar 06 2019

Driving Engagement and Transactions on Online Marketplaces: ShopTalk ‘19 Recap

You know what they say, there’s a time and place for everything. After attending the Selling on Marketplaces session at ShopTalk, it became clear that brands are finding a strategic time and place for the Amazon’s and eBay’s of the world. Brands are turning to online marketplaces to reach new audiences, test products, and gather… Read more »

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Mar 04 2019

ShopTalk 2019: Nordstrom, Facebook and Macy’s Present

The opening remarks of the ShopTalk Day 1 Keynote set the stage for the rest of the conference: the systems and strategies that today’s retailers and brands are implementing are designed to connect people and personalize interactions and experiences. Courtney Reagan, retail reporter for CNBC, kicked off the keynote with the co-president of arguably one… Read more »

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Feb 21 2019

Podcast Recap: Reaching Retail Customers with Product Registration

Product registration isn’t exactly the sexiest ecommerce topic, but it’s how brands capture millions of customers who purchased their products through retail channels. Once only used for recall notifications, product registration has now evolved into quasi-loyalty programs for retail customers. Casey and I had the chance to speak with Dan Forno, Director of Client Success… Read more »

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Feb 12 2019

3 Limitations to Traditional Ecommerce Platforms (and Why Headless Commerce is the Answer)

When brands first started selling their products online, it made perfect sense to purchase an all-inclusive ecommerce platform. When you only had one or two customer touchpoints, a full-stack solution made it easy to streamline the sales process. As ecommerce continued to unfold and evolve, as any new technology does, it quickly became apparent that… Read more »

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