Every day, in pursuit of more online revenue and simpler processes, brands begin the labor-intensive process of a cut-over. In doing so, they not only invest time and money, they risk everything they’ve built. We’ve all heard post-cutover horror stories about reduced traffic, slumping conversions on formerly high-performing pages, and loyal shoppers who struggle with… Read more »
read more
If you’ve been testing for a while, you might have realized that the results of successful tests have an expiration date. Customers change their needs constantly, and if you’re not constantly tuning your user experience to meet those needs, then your site will be no better than sour milk. Unfortunately, when you run testing in-house,… Read more »
read more
Launching a new version of an ecommerce website is no easy feat, especially if it’s an entirely new design. It takes time, as well as a great deal of strategy and planning. When it all comes together, the best you can hope for is that your customers and prospective customers will follow the journeys you… Read more »
read more
What’s the difference between a regular steak and a memorable steak? We’ll give you a hint, it has to do with your smartphone. Recall back to the first time you had a really amazing steak, cooked just the way you wanted it. Whether it was rare, medium rare, or some other weird non-real temperature, that… Read more »
read more
Invest in a custom solution or focus on simplicity? Work with an extended deployment cycle or have rapid deployment? Have flexibility to grow and scale or risk running up against a wall? These are just a few of the questions retailers must answer before deciding not just what ecommerce platform to use now, but which… Read more »
read more
Mom and Pop stores, once the bread and butter of the retail world, are all but becoming relics of a former time. As large retailers and big box stores sprawled across the country, undercutting prices while offering more inventory, smaller niche retailers simply can’t compete. Over the years, many of these shops that would try… Read more »
read more
One thing is constant, and that is change. We already know that ecommerce is typically fueled by technology and how much of the market adopts it–hello mobile revolution–but what about the trends we see now? Physical retail stores are closing left and right, traditional malls are going extinct, shipping is changing, and the way we… Read more »
read more
Physical retail stores are closing at a record pace all while giant brands such as Amazon and Walmart are expanding their digital footprint. Of the largest retailers, they too are shifting to an omnichannel world, though many remain lagging behind. Even grocery stories, the goliaths that commonly take up more physical real estate compared to… Read more »
read more
In today’s world, ecommerce boils down to nothing more than a web-based shopping portal that is designed for various screen sizes. This is primarily due to consumer-driven behavior that is increasingly adopting smartphones, tablets, and of course still desktops. But in the future, let’s say virtual reality, augmented reality, and voice assistants move from emerging… Read more »
read more
Only time will truly tell us what technology will be in play in the year 2037, but until then it doesn’t hurt to get a little imaginative about some of the possibilities. While virtual reality and augmented reality are budding technologies now, will they become a vital component in the future? Will virtual goods become… Read more »
read more