Technology plays a primary role in how retail and ecommerce function today. What once took up excess time for consumers to travel to a store, navigate aisles, and compare item-by-item based on what is on a package has been replaced by a few Google searches and reading aggregated reviews. Now that emerging technology like virtual… Read more »
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In the past 5 years, a great deal of new technology has emerged, but how much of that will truly be adopted by the industry through 2022? Many brands are resistant to change, especially when it could impact revenue, conversions, or otherwise alienate customers; however, some signs indicate what will likely normalize over the next… Read more »
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Earlier this year, Google drew a line in the sand, officially marking 2017 as the year of mobile first. Between indexes focusing on mobile experiences and mobile traffic accounting for more than half of all users on average, some brands are adapting to this change; however, many still lag behind. Now’s the time for retailers… Read more »
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As a consumer-focused brand, your customers are your best advocates. Whether you sell t-shirts, beds, or even camping gear, the experience you produce can turn a customer into an extension of your marketing team. How so? User-generated content or UGC. Thanks mostly to the rise and adoption of social media, it is now the norm… Read more »
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Still in its infancy, B2B ecommerce is ramping up not only for brands that see the need to invest in it, but the largest ecommerce platforms are starting to throw their solutions into the ring as well. At this year’s Magento Imagine, Magento officially unveiled their upcoming enterprise B2B solution that will come in the… Read more »
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Consumer confidence is paramount to conversions. A site must be secure, in most cases the user has some familiarity with the selling site, and a great user experience helps move them through the buyer’s journey. However, sites also rely on user-generated content (UGC) to not only show off products in real-life, but also to share… Read more »
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Q1 is coming to an end, and with it only a few holiday opportunities that drive an increase in revenue or promotions. Fortunately this also means that the holiday hangover period is officially over, and grocery stores are beginning to be filled with chocolate eggs and all things pastel for Easter. Then, in May and… Read more »
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As busy ecommerce professionals, it’s not always easy to fit in time to stay abreast of the latest changes and trends in our industry. From blogs, to newsletters (hey, we have one of those), to the various social media platforms, everyone is constantly being bombarded with information. With so many outlets available, we wanted to… Read more »
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As the first month of 2017 comes to an end and (hopefully) most of the holiday hangover from the largest retail and commerce sales period of the year has worn off. It’s February, and Valentine’s Day is just around the corner, but the 44 days preceding it after the new year can easily turn into… Read more »
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Gray Thursday, Black Friday, Cyber Monday – these are all common shopping holidays known to drive some of largest amounts of revenue. Over the past few years, these days not only began to merge with one another, the promotional periods became longer. Some retailers, notably Amazon, have gone so far as to make the holiday… Read more »
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