Nov 14 2018

Saving the Sale With a Streamlined Customer Returns Workflow

During the busy holiday season or after a big sales promotion, it’s common to see an uptick in customer service requests and ultimately an increase in returns and exchanges. Optimizing the frontend experience for the customer returns experience will minimize the number of calls your customer support receives, but you also need a streamlined returns… Read more »

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Nov 07 2018

SFRA: Top Questions Answered

Earlier this year, Salesforce B2C Commerce launched Storefront Reference Architecture (SFRA), the next iteration of its reference application which serves as the starting point for storefront design. Both SFRA and the existing SiteGenesis framework sit outside the platform API layer and serve as out-of-the-box blueprints for the storefront; containing the fully functional elements needed to… Read more »

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Nov 07 2018

How SeaWorld Uses Conversion Testing to Improve the Customer Experience and Increase Digital Ticket Downloads

SeaWorld is a chain of marine mammal parks, animal theme parks, water parks, and rehabilitation centers across the United States. The parks offer up-close animal experiences, rides and roller coasters, and the chance to help with the team’s efforts in wildlife protection. Striking the right balance between marketing and conversion is a challenge for the… Read more »

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Oct 03 2018

Integrating a Smart Contract

During the last few decades, brands and retailers have been tackling the digital transformation and the new technologies that come with it. Each new technology is created with the goal of reducing friction and empowering both you as the seller and your buyers. Brands and retailers have never had as much insight and data into… Read more »

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Oct 03 2018

How to Make B2B Smart Contracts Intelligent Using AI

Nick Szabo, a computer scientist and cryptographer, first introduced the term “smart contracts” almost twenty years ago. His example of an early smart contract is a vending machine. In the purest definition, vending machines are a smart contract as it removes static documents that require human management. The machine drives the transaction between the two… Read more »

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