Dec 10 2018

Vendor Spotlight: Yotpo

Yotpo is a commerce marketing cloud that enables retailers and brands to display customer content, such as user reviews and photos, on their site and across the buyer journey using an AI-powered solution and build custom, on-brand loyalty and referral programs. In 2011, Tomer Tagrin and Omri Cohen founded the company after Tagrin experienced a… Read more »

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Dec 03 2018

Vendor Spotlight: Deck Commerce

Deck Commerce, a cloud-based order management solution for omnichannel retailing, was founded in 2015 by Chris Deck. Deck previously operated a successful ecommerce consulting agency that focused on ecommerce operations. While working as a  consulting agency for retailers, Deck quickly noticed how they were solving the same problems over and over again. He turned this… Read more »

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Nov 14 2018

Saving the Sale With a Streamlined Customer Returns Workflow

During the busy holiday season or after a big sales promotion, it’s common to see an uptick in customer service requests and ultimately an increase in returns and exchanges. Optimizing the frontend experience for the customer returns experience will minimize the number of calls your customer support receives, but you also need a streamlined returns… Read more »

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Nov 07 2018

SFRA: Top Questions Answered

Earlier this year, Salesforce B2C Commerce launched Storefront Reference Architecture (SFRA), the next iteration of its reference application which serves as the starting point for storefront design. Both SFRA and the existing SiteGenesis framework sit outside the platform API layer and serve as out-of-the-box blueprints for the storefront; containing the fully functional elements needed to… Read more »

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Nov 07 2018

How SeaWorld Uses Conversion Testing to Improve the Customer Experience and Increase Digital Ticket Downloads

SeaWorld is a chain of marine mammal parks, animal theme parks, water parks, and rehabilitation centers across the United States. The parks offer up-close animal experiences, rides and roller coasters, and the chance to help with the team’s efforts in wildlife protection. Striking the right balance between marketing and conversion is a challenge for the… Read more »

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