Feb 11 2009

eCommerce is NOT Microwavable!

We live in an instant gratification society, much to the detriment of processes that actually involve this little thing called time. Now don’t get me wrong. I’m a fan of quick-and-easy, as long as it won’t affect results. But some things take time. And at the top of the list is this: eCommerce. During my… Read more »

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Dec 22 2008

Email Marketing Case Study: Running a Successful Confirmed Opt-In Campaign

One of our clients, Design A Mosaic (DM), wanted to start up its email marketing with postcard style promotional emails (about six a year) to communicate specials, discounts, and other product news to their customer base. As we discussed in an earlier blog post, email marketing is especially important to eCommerce sites, and one of… Read more »

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