Apr 22 2019

10 Beauty Brands Using Minimalist Design to Elevate Products

Overcomplicated website layouts and designs can quickly take a turn towards cluttered and confusing customer journeys. In fact, 40% of shoppers will stop engaging if they find the online store unattractive or outdated, according to Adobe. There’s something to be said for an ecommerce site that offers a minimal, sleek design. As Leonardo da Vinci… Read more »

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Jan 21 2019

4 Ecommerce Challenges Beauty Brands Continue to Face

As retail slows and new brands emerge, nobody should be surprised that the resulting industry growth is shifting online. For beauty companies, the same trend can be seen. According to Internet Retailer, the online beauty category grew web sales by 23.6% in 2017, outpacing the overall ecommerce growth rate. By comparison, the beauty and cosmetics… Read more »

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Oct 05 2017
Insect Lore

Building Custom Experiences: How We Improved 4 Iconic Brands’ Stores

Over the years Blue Acorn has had the privilege to work with some of the most iconic brands in their respective industries. From Insect Lore’s butterfly kits to Vermont Teddy Bear’s amazing gifts, their names stand apart from the rest. When it comes to working with the likes of Everlast and Candelabra, that also means… Read more »

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Aug 24 2017
ecom-busters

Ecommerce Myth Busters: Platform Cutovers Are Risky and Terrifying

Every day, in pursuit of more online revenue and simpler processes, brands begin the labor-intensive process of a cut-over. In doing so, they not only invest time and money, they risk everything they’ve built. We’ve all heard post-cutover horror stories about reduced traffic, slumping conversions on formerly high-performing pages, and loyal shoppers who struggle with… Read more »

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