As retail slows and new brands emerge, nobody should be surprised that the resulting industry growth is shifting online. For beauty companies, the same trend can be seen. According to Internet Retailer, the online beauty category grew web sales by 23.6% in 2017, outpacing the overall ecommerce growth rate. By comparison, the beauty and cosmetics… Read more »
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It’s that time of year again, the holidays are upon us. For many, it’s time of joy and excess cooking eating, but for those of us in the ecommerce and retail world, we know it’s crunch time. The sales are on, the code must be in check, and when the floodgates open everything needs to… Read more »
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Over the years Blue Acorn has had the privilege to work with some of the most iconic brands in their respective industries. From Insect Lore’s butterfly kits to Vermont Teddy Bear’s amazing gifts, their names stand apart from the rest. When it comes to working with the likes of Everlast and Candelabra, that also means… Read more »
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Every day, in pursuit of more online revenue and simpler processes, brands begin the labor-intensive process of a cut-over. In doing so, they not only invest time and money, they risk everything they’ve built. We’ve all heard post-cutover horror stories about reduced traffic, slumping conversions on formerly high-performing pages, and loyal shoppers who struggle with… Read more »
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Launching a new version of an ecommerce website is no easy feat, especially if it’s an entirely new design. It takes time, as well as a great deal of strategy and planning. When it all comes together, the best you can hope for is that your customers and prospective customers will follow the journeys you… Read more »
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What’s the difference between a regular steak and a memorable steak? We’ll give you a hint, it has to do with your smartphone. Recall back to the first time you had a really amazing steak, cooked just the way you wanted it. Whether it was rare, medium rare, or some other weird non-real temperature, that… Read more »
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Thinking you should hire a branding or design agency to design your next site and then hand off to a digital agency for development? If you haven’t committed to the idea 100% yet, it may not be too late. Getting a design from one agency and then seeking another for development will end up taking… Read more »
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Why do professional sports teams require a preseason? Players and coaches who have spent their entire lives playing the game, and then months preparing for a particular season, still need more time. Each team in the NFL plays four preseason games. In the NBA, they play eight. And in MLB, they play 30 preseason games…. Read more »
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It’s not crazy to assume that when you redesign, you hope to increase your revenue. That said, the results you’ll see after a redesign don’t always improve revenue. In fact, they often do the opposite. According to a study by Forrester, redesign provides a 44% chance to decrease performance, a 39% chance to decrease conversion,… Read more »
read moreOne week ago, two members of Blue Acorn’s Optimization team presented at Googlefest, a free, one-day conference formatted especially for non-profit organizations, small businesses and educators. Blue Acorn’s User Engagement Specialist, Dodiet Sutardjo, gave attendees the lowdown on Adwords, while I, Conversion Consultant, spoke on the merits of Analytics. If you weren’t able to attend… Read more »
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