Sep 04 2007

Keeping Tabs on Your Brand

Knowing what’s being said on the internet about you, your company, or your product can provide valuable insight and feedback from the marketplace. How do companies manage to keep tabs on that sort of information? Google Alerts. Google Alerts allows you to “subscribe” to any information indexed by Google either weekly, daily, or as it happens.

You should at least have alerts setup to monitor anything important to you and your business. This would include your business name, your website address, competitor’s addresses, product names, etc. If you sell a widget A, setup an alert for “widget A” – this will allow you to see who else sells it, how they sell it, and what they sell it for, as well as anything in the news about it. You can monitor virtually any term or phrase you’d like, so whatever affects your business is game for inclusion here.

A great example of this in practice is in a previous post about Integrated eCommerce Solutions – I mentioned a few product names, one of which being Everest software. Shortly therafter, the CEO, Edwin Miller was posting a comment to that very article. Is Edwin Miller an avid Blue Acorn blog reader? I highly doubt it – he’s not even my target reader. But, I’d be willing to bet that he has a Google Alert set for particular key terms (such as his software name) that notified him of my posting. In fact, he’s probably getting another one right now for this post as well! And he’s not the only person that’s caught wind of my references.

Keeping tabs on what people are saying about you can help you in knowing market perceptions, as well as address any concerns. As an eCommerce merchant, you’ll want to pay particular attention to reviews about your products, your site, customer service, etc. and be able to address them as quickly as possible.

Kevin Eichelberger

Founder & CEO

Founded in 2008, Blue Acorn is the product of Kevin’s great passion and knowledge of all things eCommerce. Kevin’s data-driven approach has culminated in a strong, growing business that’s success is closely tied to the success of its clients. When he’s not immersing himself in eCommerce, Kevin works toward expanding Charleston’s tech community by serving as a board member for the Charleston Digital Corridor Foundation, and is also a mentor and advisor to several startups. A business-savvy technologist, you can find Kevin evangelizing about data, optimization and eCommerce.

One Comment

Gary Harrison
Sep 10 2007

“Keeping tabs on what people are saying about you can help you in knowing market perceptions, as well as address any concerns. As an eCommerce merchant, you’ll want to pay particular attention to reviews about your products, your site, customer service, etc. and be able to address them as quickly as possible.”

I agree 100%! 🙂

Gary Harrison
President
Interprise Solutions North America

Reply

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