industry - education
Insect Lore

Since 1969, Insect Lore has provided innovative products that make science more approachable and relatable to young learners. Their signature Live Butterfly Kits have brought science to life in countless homes and classrooms over the years. Insect Lore offers an assortment of other exciting products that encourage early discovery and hands-on learning.

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A hard-to-use ecommerce site hindered Insect Lore’s ability to spread the message about their products. As late as 2014, parents and teacher found the catalogues and customer service reps to be an easier and more reliable path to getting products to their homes and classrooms. Insect Lore knew that a quality ecommerce site would make ordering and reordering products easier for their customers, and therefore easier for Insect Lore to achieve their mission.


Blue Acorn implemented a responsive design on Magento Enterprise Edition that features engaging header videos to showcase the interactive nature of Insect Lore’s products. The design gracefully degrades from desktop to mobile while key navigation points remain prominent. Close to 50% of visitors are redeeming vouchers for live insects, and the new site displays the option on the homepage.


There’s no reason to hire us to reinvent the wheel. Our partners make it possible for you to access features and functionality that would otherwise cost you more than a private jet.

  • Magento Enterprise as their eCommerce platform
  • Dotmailer as their ESP