industry - music and entertainment
As of 2017, Metallica is the third best-selling music artist since Nielsen SoundScan began tracking sales in 1991. The band has released ten studio albums, four live albums, a cover album, five extended plays, 37 singles and 39 music videos, and won nine Grammy Awards from 23 nominations. Its ranked as one of the most commercially successful bands of all time, having sold over 125 million albums worldwide as of 2018. Most importantly, the band boasts a massive fan club that spans generations and fills stadiums.
THE SITUATION
In early 2018, Metallica envisioned a robust Salesforce multi-cloud solution featuring Commerce Cloud, OMS and Marketing Cloud in a matter of months. Blue Acorn was tasked with integrating the backend systems with Commerce Cloud, customizing the site to feature an enormous amount of content, developing special pages to feature digital download content, and creating permissions for content, merchandise, pre-sale tickets, free downloads, and contests.
THE SOLUTION
Blue Acorn delivered a highly-complex, fan-centric, content and merchandise site for one of the biggest bands in the world on a timeline most agencies would consider unachievable. Metallica and Blue Acorn worked together on a daily basis. Within a week of going live, Metallica launched a collaboration with Nixon Watches, announced they will be headlining Salesforce Dreamforce, introduced a new whiskey brand called Blackened Whiskey, and immediately headed out on their US tour.
