Signature Hardware

Founded in 1999, Signature Hardware is an online retailer of products for bath, kitchen and home. Although it’s located in Northern Kentucky, the company searches the globe for the most beautiful, enduring items from breathtaking bathtubs to one-of-a-kind home accents.

revenue

+21%

AOV

+10.5%

We have your solution?

THE SITUATION

With an outdated CMS slowing down the user experience, Signature Hardware knew it was time to redesign the site and upgrade to a new platform. When the initial implementation wasn’t producing results, the company turned to Blue Acorn. Lacking the in-house resources, Signature Hardware needed a strategic partner to perform ongoing site maintenance, feature development, and onsite optimization.

THE SOLUTION

Blue Acorn took over the existing Magento Enterprise implementation project and saw immediate improvements after migrating Signature Hardware’s servers to Rackspace. Once the site was stabilized, Blue Acorn implemented a conversion optimization strategy which resulted in a significant year-over-year increase in revenue. We continue to provide ongoing support and new feature development for Signature Hardware.

Phone Call Tracking

Signature Hardware is well-known for providing individualized expert advice on their products. The company implemented a cutting-edge phone tracking functionality to track orders that begin on the site, but are ultimately made over the phone. This pushes data into Google Analytics to influence decisions.

PLATFORMS
&
PARTNERS

There’s no reason to hire us to reinvent the wheel. Our partners make it possible for you to access features and functionality that would otherwise cost you more than a private jet.

  • Magento Enterprise as their eCommerce solution
  • Rackspace for hosting
  • Listrak as their email service provider
  • Optimizely for experimentation