industry - education

Veggietales is an American series of children’s computer animated films developed by Big Idea Entertainment and owned by Dreamworks animation. The series has been broadcast on NBC, TBN, and most recently as part of an original Netflix series. Big Idea Entertainment has also published VeggieTales books and music CDs as well as branded toys, clothing and even garden seeds.

revenue per visitor


revenue per category page visitor


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VeggieTales has sold over 70 million videos, 15 million books, and more than 7 million CDs. After they had their site designed and built by another agency, they suspected that the design was causing their revenue and conversion rates to suffer. They turned to Blue Acorn’s optimization experts for strategy and results through testing. Our research into the user experience and their analytics led us to create a variation and a test for three distinct page types: the category page, the product page, and the checkout page.


First, our UX audit noted that large, bright banners on the category pages were distracting customers from finding products they wanted and continuing to the product page. Next, our custom heat mapping tools confirmed that the product pages had poor spacing, distracting attributes, and lacked organization. Lastly, analytics revealed that the cart to checkout success was below average. Using these findings, we created variations, each resulting in significant gains in revenue per visitor.


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